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Established in 1836, Pritchards are one of a handful of businesses that can count over 180 years of continuous trading behind them. The great-great grandfather of Edward Pritchard, the present owner, first opened the doors at his Broad Street, Hereford shop, later moving to High Town where he, together with his sons, built an enviable reputation as the leading county tailors, nothing being ready to wear in those early days they employed tailors numbering up to some 30 in the late 19th century. Cloth was stored for selection by the county trade which would be from the footmen to the butlers and then the lord of the manor. 

Times changed and Pritchards adapted to the incoming ready-to-wear model of retailing menswear that the Americans introduced to the world. Edward’s father moved to new premises in King Street in the 1960’s where the shop is today. Since then, the Pritchard's staff have progressed the business still further while retaining the family values of quality and service through introducing new labels and expanding the selling area across three floors. The less formal style of menswear reflected in a wider range of brands across sports, leisure and casualwear.

The shop recently featured in Architects’ Journal and has won numerous awards for store design and window display competitions. With a store front that would not look amiss in Sloane Street, the shop interior is an eclectic mix of tradition and contemporary design and creates a perfect relaxed background for clothes selection. Here you will find collections from Fred Perry, Belstaff, Hugo Boss, Paul Smith, Polo Ralph Lauren, Gant, Paul & Shark amongst others, shoes from Oliver Sweeney and Paul Smith. The recently refitted first floor is given to tailoring: suits, jackets, trousers and outerwear by Hugo Boss and Hackett as well as Pritchard's own label tailoring and Made to Measure service. Dinner suits, to buy or hire, can also be made to measure and this applies to wedding outfits and morning wear.

Each and every Pritchard's customer is regularly kept up-to-date with new developments and seasonal offerings through the careful use of email campaigns and social media. Advertising is maintained locally and nationally with mentions in GQ, Esquire, among others.