BRANDS
Browse our A–Z collection of premium menswear brands at Pritchards. From established British names to leading international designers, our carefully selected range includes clothing, footwear and accessories from Paul Smith, Belstaff, Barbour, Gant, Fred Perry, Eton, Lacoste and more. Available across our stores in Hereford and Cheltenham.
Known for quality knitwear, country clothing and timeless wardrobe staples. Established in 1907, the brand combines traditional craftsmanship with premium fibres and practical everyday style.
Cheltenham & Hereford
Alan Paine
One of Britain’s best-known heritage brands, recognised for iconic waxed jackets, outerwear and country-inspired clothing. The collection also includes knitwear, shirts, footwear and accessories for everyday wear.
Cheltenham
Barbour
Rooted in motorcycle heritage, the collection is known for biker-inspired jackets, bold detailing and a more contemporary edge. Barbour International combines functional outerwear with modern casualwear, knitwear and everyday menswear.
Cheltenham & Hereford
Barbour International (Coming Soon)
Known for premium outerwear, waxed jackets and motorcycle-inspired clothing. Founded in 1924, the brand combines durability, functionality and distinctive design across its men’s collection.
Cheltenham & Hereford
Belstaff
Known for durable trousers, jackets, shirts and casual clothing. Practical designs and hard-wearing fabrics have made the brand a popular choice for both workwear and everyday style.
Cheltenham & Hereford
Dickies (Coming Soon)
Recognised for premium jeans, authentic washes and quality casualwear. The collection combines traditional Japanese denim craftsmanship with contemporary styling, relaxed fits and distinctive everyday clothing.
Cheltenham & Hereford
Edwin (Coming Soon)
Focused on clean design, premium fabrics and easy everyday styling. The collection includes T-shirts, sweatshirts, hoodies and versatile clothing designed for a modern wardrobe.
Cheltenham & Hereford
EIGHTEEN36
Specialising in premium shirts, formalwear and smart-casual clothing. Known for high-quality fabrics, precise fits and refined detailing, the Swedish brand has been producing shirts since 1928.
Cheltenham & Hereford
Eton
Known for rugged clothing, jackets, bags and accessories built for demanding conditions. The collection combines durable materials, practical design and a strong American heritage in outdoor clothing.
Cheltenham & Hereford
Filson (Coming Soon)
Best known for iconic polo shirts and the Laurel Wreath logo. The menswear collection combines sportswear heritage with casual clothing, knitwear, footwear and contemporary British style.
Cheltenham & Hereford
Fred Perry
Combining American sportswear with European styling, the collection includes shirts, polos, knitwear, jackets and smart-casual clothing, offering versatile pieces designed for everyday wear.
Cheltenham & Hereford
Gant
Known for contemporary trainers, bold colour combinations and comfortable everyday design. The collection combines modern styling with distinctive detailing across men’s sneakers and casual footwear.
Cheltenham & Hereford
HOFF
Specialising in premium men’s belts, with distinctive designs made from quality Italian and Spanish leather. Designed in the UK and handcrafted in Italy and Spain, combining traditional craftsmanship with contemporary styling.
Cheltenham & Hereford
Huxley Tanner
Known worldwide for the iconic crocodile logo and polo shirts. The menswear collection includes knitwear, sweatshirts, trainers and casual clothing with a clean, timeless French sportswear style.
Cheltenham
Lacoste
Specialising in men’s jeans and trousers, with a focus on comfortable fits, quality fabrics and reliable sizing. The collection includes modern denim and smart-casual trousers for everyday wear.
Cheltenham & Hereford
MAC Jeans
Known for premium men’s shoes, boots and trainers. The collection also includes clothing and accessories, combining traditional craftsmanship with contemporary British design and high-quality materials.
Cheltenham & Hereford
Oliver Sweeney
Known for combining classic menswear with distinctive colour, pattern and detail. The collection includes shirts, knitwear, tailoring, trousers, footwear and accessories for modern everyday dressing.
Cheltenham & Hereford
Paul Smith
Specialising in premium shirts, knitwear, tailoring and smart-casual clothing. The collection is known for quality fabrics, comfortable fits and refined styles designed for modern men.
Cheltenham & Hereford
Profuomo
Known for waterproof outerwear, jackets, bags and accessories with a clean Scandinavian look. The collection combines practical weather protection, lightweight materials and minimalist design for everyday wear.
Cheltenham & Hereford
Rains
Specialising in modern tailoring, suits, shirts and smart-casual clothing. The collection combines sharp styling, comfortable fits and versatile pieces suitable for work, occasions and everyday wear.
Hereford
Remus Uomo
Known for premium T-shirts, polo shirts, knitwear and underwear. Established in 1860, the British brand focuses on exceptional fabrics, comfort and understated everyday menswear.
Cheltenham & Hereford
Sunspel
Known for textured fabrics, overshirts, shirts, knitwear and casual clothing. Designed in London, the collection combines distinctive materials with relaxed, modern styling.
Hereford
WAX London (Coming Soon)
