Male grooming and skincare awareness is at an all-time high with creators on platforms such as TikTok creating content entirely based around this. These influencers – or ‘skinfluencers’ – are promoting healthy lifestyles and attitudes for young men with the goal of bettering physical and mental health. Looking after your skin is looking after yourself, and Pritchards’ range of grooming products will be the perfect place to start. It can be overwhelming what advice you…