Gone are the days of boring and uninspiring luggage! If you’re yearning to make a style statement while travelling, look no further than Rains, the innovative Danish brand that has breathed new life into the luggage industry. With their waterproof and stylish designs, Rains has disrupted the market, bringing personalisation and colour into the otherwise mundane world of accessories. Now more vibrant than ever, and with the Spring-Summer 2024 collection arriving on the scene, we delve into the world of waterproofs and how Rains orchestrated an eye-catching rebellion on traditional baggage.

The Birth of Rains

Founded in 2012, Rains started with a simple vision – to reimagine the traditional raincoat. Their focus was to merge function with fashion, offering waterproof yet stylish outerwear. Quickly gaining popularity, Rains expanded its product range to include bags, accessories, and other daily staples. With a sleek, minimalist aesthetic, Rains’ designs appealed to a wide audience, establishing them as a leader in weatherproof fashion. Today, Rains continues to push boundaries, creating innovative designs that meet the needs of modern-day travellers across the globe.

The SS24 Range: A Closer Look at the Collection

Rains’ Spring Summer ’24 range embodies their commitment to stylish, functional menswear. Whether you’re looking for staples like trousers or a gilet to complete your outfit, Rains has you covered. With the SS24 range, Rains continues to set the bar high, offering stylish and practical pieces that are perfect for any occasion. Seasonal colour ways have been added in the form of Earth, (a desaturated lime green) and Flint (a washed purple), creating exciting new visuals for their latest and preexisting products. We’ve listed some of our new season favourites below:

Rains Grey Mix Texel Cabin Bag Mini

A stylish and reliable companion for short trips or weekend getaways; the Texel Cabin Bag Mini features a telescopic handle and two noise free wheels, allowing for stress-free and stylish navigation wherever you decide to travel.

Rains Earth Hilo Weekend Bag

Rains’ visually striking, new season take on the humble travel bag in the Earth colour-way. Featuring a spacious main compartment and overall capacity of 37 litres, you’ll always find yourself prepared for whatever your weekend throws at you.

Rains Flint Tote Bag Mini

A sleek, versatile (and waterproof!) carry-all in the latest Flint colour-way from Rains. You’ll soon be relying on this little workhorse for all of your day to day activities.

Rains Grey Rucksack Cargo

Featuring Rains’ signature carabiner fastening system and a padded laptop pocket, this rucksack will be the perfect companion for daily adventures or short excursions.

Rains’ Commitment to Quality and Sustainability

In addition to their focus on style, Rains is committed to quality and sustainability. From the manufacturing process to their environmental practices, Rains ensures that their products are durable, long-lasting, and environmentally friendly. This dedication to craftsmanship and sustainability sets them apart from other brands in the market. When you choose Rains, you can be confident that you are making a responsible choice without compromising on style or functionality.

The Manufacturing Process: Ensuring Durability and Longevity

Rains’ commitment to quality starts with their manufacturing process. With an emphasis on tailoring, their products are expertly crafted to ensure the perfect fit and maximum durability. From selecting the finest materials to meticulous attention to detail, every step is taken to create luggage that stands the test of time. Rains understands that durability is crucial, especially for travel accessories subject to wear and tear during shipping. That’s why they go above and beyond to deliver products that are built to last, providing peace of mind for the stylish traveler.

What Sets Rains Apart from the Competition

Rains prides itself on being unique within the highly competitive luggage industry. Here’s what sets them apart:

  • Unique Designs: Rains offers a refreshing twist on traditional luggage, with minimalist, stylish designs that appeal to the modern traveler.
  • Beyond Luggage: The brand’s expansion beyond traditional luggage to include accessories and outerwear, reflects their commitment to versatility.


Quite simply, Rains has turned the luggage industry on its head with its unique approach to design. By understanding the impact of colour on consumer perception, Rains has created a collection that stands out from the competition. The SS24 range offers key pieces that showcase the latest trends while maintaining Rains’ commitment to quality and sustainability. From the manufacturing process to their efforts towards environmentally friendly practices, Rains ensures durability and longevity in their products. When comparing Rains to other luggage brands, it is evident that they’ve set themselves apart from the competition, allowing travellers to express their individuality. Choose Rains for a colorful and stylish travel experience like no other.

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