We’re well aware by now that Scandinavia has something to offer the fashion world. With a partiality for subdued, yet classy styling, our European counterparts have hit the nail on the head when it comes to dressing well. So should we really expect anything else when it comes to sunglasses? The answer, in short- Of course not!
Who are Messy Weekend?
Hailing from the fashion haven of Copenhagen, Messy Weekend are a brand with a vision to revolutionise the world of unisex eyewear. The brand is committed to creating visually alluring and forward-thinking sunglasses without compromising on quality, a chief principle of the company ethos.
Marketing themselves as a lifestyle and movement rather than existing as a company for accessories, Messy Weekend are meticulous about two things: keeping the planet happy and coming up with new ideas. They’re passionate about making sunglasses that not only elevate your style but also help the Earth. By choosing materials that are beneficial for the environment and limiting waste materials, they’re at the forefront of fashion that’s responsible.
Sustainability: Crafting an Eco-Friendly Vision
Sustainability is a consistent factor within Scandinavian brands, and Messy Weekend is no different. Partnering with Empower, an initiative devoted to promoting recycling of plastic, Messy Weekend estimates that when a pair of their sunglasses are purchased, you are contributing to the equivalent of 100 plastic straws being cleaned from harming the environment. It goes without saying that Messy Weekend are championing the ‘look good, feel good’ mentality, as they offer high-quality shades that won’t hurt the planet.
Innovation: Constantly Pushing the Envelope
At the core of Messy Weekend lies their passion for innovation, the brand strives to be ahead in terms of design and technology. Fine details have been meticulously considered, such as cutting-edge lens tech, to frames that won’t weigh you down, creating a comfortable and classy wearing experience. This ensures anyone wearing them gets nothing but the best experience. So, picking out a pair means you’re opting for top-notch innovation.
Our Favourites:
Grey Dean
Featuring a rectangular design reminiscent of the Hollywood Golden Era, think of these as the classic aesthetic. A definitive silhouette, opt for these if you’re looking for a versatile and timeless look.
Tortoise Brown New Depp
An adaptable and flattering frame in a vogue tortoiseshell colour way, the New Depp, named after the acclaimed actor, makes a compelling case as an addition to any eyewear collection.
Green Bille
For those of us who prefer a more out-there approach when it comes to sunglasses, the Bille offers a fusion of retro and contemporary elements that will be sure to have heads turning.
Conclusion
Messy Weekend has succeeded with injecting Scandinavian elegance into the eyewear market and honestly, we’re here for it. With an extensive collection of unique frames, combined with an ethos of striving for constant progress, the Danish brand has proven that not only do their specs look good, they do good too.
