Scandinavian fashion has become an international buzzword, achieving a quiet, yet powerful, global renaissance, with its minimalist approach to design and focus on sustainability. Hailing from countries such as Finland, Sweden, Norway and Denmark, the essence of this style lies in its simplicity, functionality, and clean lines that radiate elegance. In this guide, we will dive deep into its core, exploring key elements like the philosophy behind it, the colour palette used, and the emphasis on sustainability. We will also take a closer look at some iconic pieces that are must-haves in your wardrobe. Additionally, we have compiled a list of popular fashion brands that you can explore to upgrade your wardrobe and embrace this style.
Key Elements of Scandinavian Style
Street style from Scandinavia embodies minimalism, with a focus on the basics: clean lines, minimalist designs, and high-quality garments. The colour palette typically features neutrals like white, black, grey, and beige, reflecting the simplicity and elegance of the style. Sneakers are a popular choice of footwear, showcasing the region’s practical approach to fashion. Drawing inspiration from nature, it incorporates earthy tones and natural materials, creating a timeless and versatile wardrobe for men. A Scandinavian clothing style exudes sophisticated tastefulness, blending simple yet high-quality designs with functionality. The emphasis is on creating a versatile wardrobe filled with wardrobe staples that can effortlessly transition from day to night. It values comfort and ease of movement, promoting pieces that allow for both. Embracing simplicity and functionality, Scandinavian fashion embodies a sense of individuality, which has made it an international fashion staple.
Scandinavian Colour Palette
The Scandinavian colour palette revolves around chic and minimalist neutral shades. Whites, greys, and blacks are the foundation, creating a clean and sophisticated look. Occasionally, pops of colour can be seen, adding a touch of individuality to the Scandi style. These pops of colour are typically found in muted pastels or earthy hues, providing a subtle contrast. The focus on the neutral colour palette allows for easy coordination and versatility when styling outfits. It reflects the simplicity and elegance that Scandinavian fashion embodies.
Sustainable Fashion: A Core Principle
Sustainability lies at the heart of Scandinavian fashion, making it a core principle of the style. Scandinavian brands prioritise ethical production, fair trade, and environmentally friendly practices. They focus on creating long-lasting garments that can withstand time and trends, using sustainable materials like organic cotton and recycled fabrics. By promoting conscious consumption and reducing the environmental impact, Scandinavian fashion takes a step towards a more sustainable future. This has led brands such as Rains, to the world stage of the fashion industry, as the search for sustainable brands hits an all time high.
Popular Scandinavian Fashion Brands
When it comes to popular Scandi brands, there are a few names that stand out. Rains, a Danish brand, is known for its high quality, functional rainwear. It specialises in tasteful and waterproof outerwear, seamlessly blending fashion-forward designs with functionality. This makes it a perfect purchase for the rainy Autumn months, but can be worn all year round! Colorful Standard, on the other hand, focuses on creating sustainable basics in a wide range of colours, offering a versatile and Scandi style. Gant, a Swedish heritage brand, is famous for its preppy and timeless designs. It’s is renowned for its sophisticated yet casual clothing, including shirts and knitwear. Lastly, Les Deux caters to the modern man, offering a fusion of streetwear and classic tailoring, providing a touch of individuality to the Scandinavian fashion scene.
Iconic Pieces in a Scandinavian Wardrobe
When it comes to the iconic pieces in a Scandinavian capsule wardrobe, a good pair of jeans is a practicality. Reflecting the casual yet stylish nature of Scandinavian clothing style, denim is a staple in many wardrobes. The Gant Dark Blue Worn In Arley Jeans are a perfect example of this. In an enduring dark wash which can be paired with almost anything, these jeans are certain to be a worn time and time and time again. Another timeless piece is the white shirt, which can be dressed up or down for a multitude of occasions, from informal errand running, to a more formal occasion like a date night setting. Our pick here would be the Colorful Standard Optical White Organic Button Down Shirt. Crafted from Organic Cotton, this shirt boasts style and sustainability. Knitwear, such as cozy sweaters or cardigans, are essential for cooler climates and can be worn casually or in a more cultivated manner. The Edwin Black Twisted Crewneck Pullover achieves this in a multifaceted manner, this wool-mix cable-knit jumper is the perfect option for the Winter months and can be layered underneath your favourite jacket, ensuring that you never feel the worst of what the cold can throw at you.
Conclusion
To achieve a minimalist Scandinavian fashion look, focus on simplicity and functionality in your apparel choices. Embrace neutral colours and timeless silhouettes that can be mixed and matched effortlessly. This style also places a strong emphasis on sustainability, so opt for brands that prioritise ethical production and materials. Finally, curate your wardrobe with iconic pieces that are versatile and long-lasting, such as a classic trench coat and scarf, high-quality knitwear, and well-fitted denim. By following these principles, you can effortlessly embody the essence of Scandinavian style and create a wardrobe that is both timeless and eco-conscious.
