The Lacoste company was founded in 1933 and takes its name from Rene
Lacoste, the world-renowned French tennis player and sports enthusiast. Rene Lacoste did
not like the traditional shirts used for tennis and teamed up with Andre Gillier, the owner
of France's largest knitwear company, to create the knitted cotton pique shirt that
revolutionized the sportswear market.