Lacoste

The Lacoste company was founded in 1933 and takes its name from Rene Lacoste, the world-renowned French tennis player and sports enthusiast. Rene Lacoste did not like the traditional shirts used for tennis and teamed up with Andre Gillier, the owner of France's largest knitwear company, to create the knitted cotton pique shirt that revolutionized the sportswear market.